Care about what people care about
People are at the center of everything you create. Research focuses on what matters to them, driving direction and confidence in what you’re solving. Regardless of the industry or field, it leads to more inspired understanding and allows you to make better bets based on the human experience.
Pair research with strategy to create what people will be excited about—including the business
Our approach is human-centered and combines observation with conversation, qualitative and quantitative. Both in the field and through in-depth interviews, gain context and understanding first-hand in order to understand the thinking, motivations, preferences, and behaviors of different people in different settings.
In-Depth Interviews
With key stakeholders for the full picture – users, team members, business leaders
Qualitative and Quantitative
Contextual and personal as well as numerical data to inform
Ethnographic Field Studies
On-site observations and interactions to see all the details
Surveys
Designed for the reach of information you need
Focus Groups
Guided group discussions to understand perceptions and opinions
Bring different perspectives and skills together to lead to well-rounded insights and a stronger story
Research isn’t just one discipline or one person. It incorporates and is a part of Industrial Design, Engineering, UX Design, and even Brand work. It’s intended to not only understand people and their interactions with a product or brand, but also the processes or systems that influence it.
Findings that inform action
The insights gleaned will not only inspire you, but also lead you. They help make more informed decisions based on both meaning and data. Integrated as often as possible, it’ll test assumptions, new ideas, and iterations, finding ways to transform challenges into exciting opportunities.
Value Prop Definition
Observational Studies
Customer Feedback
Formative Studies
Validation Testing
Ergonomic Analysis
