Research / Human Factors / Industrial Design / Branding / Animation / Engineering / Production
The initial design phase began with market viability exploration and competitive product benchmarking to drive concept differentiation and authentic branding. For product implementation, we performed a pilot production build that included tooling fabrication, component fabrication, and assembly. Our ground up development process enabled Impact Athletic to successfully launch a product line with a striking identity.
Impact Athletic became its own standalone company and was acquired by Rogers Athletic.