We conducted comprehensive formative and summative usability testing with Labor/Delivery and NICU nursing staff, hospital environmental services, and new moms. Their overwhelmingly positive responses validated the final design and new features.
As the product evolved, so did the brand, differentiating it in the market as approachable, caring, and inviting. Branding efforts included print material, animation, and video creation. The true value of experience that we were reinventing was taking shape but it needed a name, and ultimately we had to look outside the English language to capture its essence – Nara.