Sharpie Packaging
Industrial Design
Working alongside the design team of Newell Brands, we explored and executed packaging design solutions for Sharpie’s new line of Art Pens. The final solution incorporated new elements of their visual brand language and provided additional functionality – a case that could double as a stand.
The result? A versatile, streamlined solution: the hinged base flips back, converting to an upright easel for quick access to the pens, then collapses flat for easy storage. The durable, clear front pocket keeps the bold palette of 16 bright colors on full display — ready to elevate the artwork of pros and amateurs alike.
