Industrial Design

Located in West Michigan, our team naturally has vast experience in the design and engineering of residential and commercial major appliances, including laundry. 

Laundry Product Shot
Laundry Sketches

For multiple partners involved in the design and development of washers and dryers, we’ve interfaced with their internal teams to translate and advance the design principles of an existing visual brand language. We’ve also created new designs that have helped brands redefine their messaging.

Laundry Concept Sketches
Laundry Sketches and Rendering

We are also experienced in working with engineering groups and supply chain to work through performance requirements, design for manufacturing, and product quality. We work directly with supply chain or internal manufacturing groups to ensure the design intent is executed in a cost-effective manner.

Laundry Circular Rotator
Laundry Hero Shot

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