Smoke Off 2016
We take design research seriously, diving head first into the culture and life surrounding our subject. And when the research involves delicious smoked meats…you better believe we signed up for the first BBQ smoke off we could find!
Living the Dream
This year was our second smoke-off competition and with a previous amateur division entry under our belt, we decided to step it up to pro. This wild BBQ ride of passion, meat sweats, and SCIENCE is anything but slowing down. Real-world experience—a hands-on approach to understanding smoking methods and techniques—has yielded design insights that could never be gleaned while sitting at a desk.
Somewhere along the way, lost in the smoke, our quest became more than simply research. We expanded our culinary horizons, enjoying the sheer creativity of inventing crowd-pleasing concoctions. In the end, we discovered that the overall experience was about sharing…sharing mouthwatering meat with some old friends and a whole lot of new ones.
Next year is lucky number three. Come spring, you’ll know where to find us!